September 22, 2016

A truly great article on the Huffington Post by Diane Gottsman regarding making lasting impressions with your customers.  We want them to be loyal, however, the time between visits is usually so long in eye care, that many of your customers simply forget about you.  So...

September 3, 2016

A great article in The American Optician, by Maggie Sayers and Dibby Bartlett.

As a manager, it’s easy not to realize the cost of employee turnover. That’s usually because the costs associated with losing and searching for an employee are spread between a number of budg...

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